Elements and Performance Criteria
- Analyse internet-marketing requirements
- Determine the main business of the website, and the keywords currently used on each page
- Create a keyword suggestion list for the website, using online tools
- Analyse the best keywords for macro and sub-keywords
- Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles
- Analyse the pages, and recommend sections for content
- Analyse the current website position in organic listings
- Analyse the current success of online advertising
- Analyse current traffic analysis reports, using online tools and the web-hosting statistics
- Analyse the current success of the social network marketing content
- Prepare an internet marketing strategy report
- Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing
- Make recommendations about search engines and social network media to the target, based on the volume of users
- Make recommendations regarding a timeframe for expecting improved search engine results
- Explain the search terms
- Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC)
- Implement the SEO strategy
- Review the SEO
- Prepare a client SEO result report